![]() ![]() This format is a lot more difficult as it not only requires out-box-thinking, but also lacks the launch platform trending memes already possess. Thinks they’re gr-r-reat! - This meme was met with huge derision when it was posted on Twitter.Īlternatively marketers can look at creating their own memes. Posting a meme that is deemed "dead" by the time it reaches its target audience can have the negative effect of making a brand seem out of touch. Memes are also extremely volatile, in that some may burn out within a day whilst others can hang around for months or even years. On the flipside copying existing memes can run the risk of appearing unoriginal. American firm Bagel Bites turned this meme on its head with this piece of self-mockery. How Do You Do, Fellow Kids? is a reactive meme commonly used to respond to people (or brands) trying to fit in with a community they are unfamiliar with. Taking popular or topical meme templates and adapting them appropriately can be a great way for a brand to resonate with their audience. When getting involved in meme marketing, brands can either look to hop onto already trending memes, or risk creating their own from scratch. This means less promotion and more joining the humourous Internet conversations already out there. Memes play a large part in the social media narrative, and as a result of consuming so much viral content ( the average person spends more than 100 minutes per day on various social channels) the last thing many people want to see is a sponsored advert.īecause of this, digital marketers have had to look at ways to adapt their thinking, getting smarter with their content so as to give their brand’s followers a more tailored social media experience designed to elicit a positive reaction. Our social media worlds are mainly informed by commentary, references and jokes made by both friends and influencers that we follow. Speaking of tips, do you have any on how brands can adapt? The above are mere tips of an iceberg that is constantly redefining the social media arena, and when there are this many people paying attention, brands naturally want a piece of the action. They are often defined as memes, even if they don’t go viral. Macro memes such as But That’s None of My Business are popular as a form of reactive social commentary, especially amongst millennials. to the more commonplace macros (popular images with corresponding text on them) like Facepalm and Condescending Wonka that currently dominate our social media newsfeeds. Star Wars Kid (2003) was one of the first truly viral videos, with an estimated 900 million views to date. Memes can take many forms from viral videos such as Dancing Baby, Numa Numaand Star Wars Kid that spread predominantly through email and later YouTube. Nice history lesson, now show me some modern examples. The establishment of the Internet and meteoric rise of social media has since seen the definition of the word adapted to mean: “an image, video or piece of text, typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations.” The result was subsequently scribbled on every bridge, bunker, building and monument American GI’s came across for years to come. Thousands of soldiers came across James Kilroy’s safety check signature “Kilroy was here” on vessels, and at some point during the war it merged with British cartoon character Mr. In a human sense behavioural examples of Dawkins’ definition can be found throughout history (ideas such as Democracy and Christianity started off as memes!), while a more modern example of them in their current guise is “ Kilroy was here,” the written seal of approval by a World War II ship welding inspector. Dawkins reasoned that memes are imitated because they strike a common chord and increase the chance of evolutionary survival. The term “meme” (rhyming with team) was originally coined by evolutionary biologist Richard Dawkins in 1976 to describe a cultural idea or trend that circulates and grows in popularity, much like a successful genetic trait. But believe it or not, they’ve been around even longer than the Internet. Over the years memes have become a fundamental part of our digital landscape, most notably on social media. ![]()
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